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As previously announced, we were glad to sponsor and animate the Demandware Retail Connect conference who took place in Shanghai last September 14. With over 160 visitors, it was a great opportunity to meet actors from Demandware community such as retailers, technology and solution partners.

IKEA: A Chinese Success Story...

IKEA is one of these western brands that have successfully broke in the Chinese market. Since 1998, the most famous Swedish ready-to-assemble furniture firm has been surfing on the rapid and strong improvement of local living conditions which have led the Chinese to invest more in home decoration. Its numbers are impressive: 12 billion CNY in sales within the last 9 months, 20% of growth YoY, 3 new stores opening per year in average.


After Sydney in August, Demandware will organize its annual Retail Connect Customer Conference in Shanghai, China on September 14. This cloud conference program across Asia Pacific region will be heading to Tokyo two days later.

Since August of this year, Dior has made it possible in China by becoming the first luxury brand to sell handbags on… WeChat!

Dior has indeed opened a Wechat store on the 1st of August through which users can buy limited edition handbags (« Lady Dior China Small Valentine »). The idea for Dior was to take advantage of the 9th of August - Chinese Valentine's Day - to trigger sales. Despite a significant price of 28,000 CNY (3,800€), 200 handbags have been sold within a day, creating a huge buzz in the industry.

Starting from May 2016, our Shanghai office has become a Google Analytics Certified Partner (GACP). This certification validates our agency's strong digital analytics expertise in China from one of the leading analytics solutions worldwide. 

It is important to note that the Google Analytics partnership does not work at a global level, each local office having to be certified. This local certification process was important to our eyes in order to show our commitment to help our clients with their local analytics challenges in China (and there are many!).