02 Feb 2018
10 Brands using Salesforce Commerce Cloud eCommerce Solution in APAC
According to Gartner, Salesforce Commerce Cloud belongs to the eCommerce “leaders” and is one of the fastest growing eCommerce platforms solutions worldwide. Founded in 2004, it started as Demandware before it got acquired by Salesforce in 2016.
One of the key benefits of the solution is to provide a SAAS eCommerce platform that allows brands to deploy eCommerce sites internationally in a relatively short time-to-market compared to its major competitors such as IBM WebSphere, Oracle ATG and SAP Hybris.
Given the international footprint of the solution, some brands decided to roll out their Salesforce Commerce Solution in APAC, either through domestic or cross-border e-commerce solutions.
The Hong-Kong based retailer with nearly 1,000 stores across Hong-Kong, mainland China, Taiwan, Singapore, the Middle East and elsewhere was a bit latecomer to digital commerce. The company is now partnering with Salesforce Commerce Cloud since February 2015 to support its online growth ; 3 localizations have been developed: Hong-Kong, Taiwan and China. Bossini is planning to duplicate it in other countries. They are also increasing the utilization of omni-channel capabilities to perform online and offline integrations as part of their eCommerce strategy.
Bossini’s Taiwanese desktop website version
Bossini’s Taiwanese mobile website version
Samsonite is a leading luggage manufacturer and retailer, specializing in strong, lightweight, and innovative suitcases. With ambitions to extend its development within the APAC markets, Samsonite decided to use Salesforce Commerce Cloud. A solution that has been chosen at a global level to easily deploy new localizations. Hong-Kong, Singapore and Australia were among the first to be deployed; Thailand has just been deployed and is now live. Taiwan should come next.
Samsonite’s Hong-Kong desktop website version
Samsonite’s Hong-Kong mobile website version
Clarins is a French luxury skin care, cosmetics and perfume company which manufactures worldwide prestige quality products. Regarding eCommerce, the company had above others, one main concern: localize the brand. Which means, ensuring the brand translates accurately into each market, while maintaining a consistent brand experience worldwide. Regarding this, Clarins has chosen Salesforce Commerce Cloud to scale with efficiency, worldwide including the APAC region. 8 are currently live including Honk-Kong, China, South Korea, Japan, Singapore, Malaysia, Thailand and Australia.
Clarins’s Korean desktop website version
Clarins’s Korean mobile website version
4. Calvin Klein
The American fashion house Calvin Klein owned by PVH Corp has started its global eCommerce expansion strategy in 2014. To reinforce the brand identity across Europe, North America, South America and Asia, while also creating a personalized shopping experience within each individual market, the company has chosen Salesforce Commerce Cloud. Asian implementations have started in 2015 with a centralized inventory for Australia, Hong Kong, Malaysia, Macau, New Zealand, Singapore and Taiwan.
Calvin Klein’s Hong-Kong desktop website version
Calvin Klein’s Hong-Kong mobile website version
Lancôme, one of the world’s most recognized beauty brands part of L’Oréal group, understood and anticipated pretty early the changing face of retail and the way people get informed and buy products. The brand has launched a global Omni-channel strategy with a strong consumer centric approach to build one to one relationships and reinforce the brand experience. To support the strategy Lancôme made the choice of Salesforce Commerce Cloud for its online sales activities.
Lancôme’s Chinese desktop website version
Lancôme’s Chinese mobile website version
6. Abercrombie & Fitch
Time to market would resume the choice of the global fashion retail group A&F for Salesforce Commerce Cloud platform for the development of 10 new sites across Asia including China, Hong Kong, Japan, Singapore and Taiwan. All sites are obviously mobile-optimized through responsive web design. Regarding the first implementations, the group has gained speed, agility and operational efficiencies thanks to the cloud based platform.
A&F’s Hong-Kong desktop website version
A&F’s Hong-Kong mobile website version
6 years ago, the leading sporting goods has chosen Salesforce Commerce cloud to sustain its global eCommerce expansion strategy. Agility and scalability where key to succeed online according to the group. And it works, it’s now more than 50 eCommerce sites in more than 25 countries including Asia. This, without compromising on proximity with customers thanks to Omni-channels initiatives which includes digitizing its stores and delivering a “buy anywhere, fulfill anywhere” shopping experience. Will China be one of the next ones ?
Adidas’s Hong-Kong desktop website version
Adidas’s Hong-Kong mobile website version
Pacsafe is a brand that provide security travel equipment. They design and manufacture high quality travel equipment that prevent theft and protect travelers' possessions. Pacsafe has selected salesforce Commerce Cloud to sustain its new brand position and create a unique shopping experience through an efficient content management solution: BlogLINK to consolidate the content to commerce strategy.
Pacsafe’s global desktop website version
Pacsafe’s global mobile website version
Kiehl's is an American cosmetics brand retailer that specializes in premium skin, hair, and body care products and part of L’Oréal group. The brand was looking for a solution that could sustain its O2O strategy. Why? Because omni-channel clients represent 8% of its total active customer base, and that these customers spend 135% more than online-only shoppers, and 121% more than store-only shoppers.
Kiehl’s Chinese desktop website version
Kiehl’s Chinese mobile website version
To break into the Chinese market ant its 730+ million online shoppers, Lacoste has made the choice of Salesforce commerce cloud. The challenge was to deliver quality online experience to Chinese consumer used to search and shop online products on marketplaces such as Tmall or JD.com. To succeed on this new market, the brand worked on a tailor eCommerce platform. Lacoste Korea is also live.
Lacoste’s Chinese desktop website version
Lacoste’s Chinese mobile website version