10 International Brands Which Use Magento E-commerce Solution in China

Magento is the most popular open-source e-commerce platform worldwide. However, when it comes to China, its marketshare remains quite low for mainly two reasons: the predominance of marketplaces such as Tmall and JD which own most of the B2C e-commerce business in China, as well as the competition of local e-commerce solutions.


When brands decide to launch their own e-commerce website in China, they have two choices:

Either localize their global e-commerce solution such as Magento to the Chinese market

Or setup a new e-commerce platform independent from the global solution Let’s have a look at 10 international brands among several industries which use Magento as their e-commerce solution in China.


1. Sisley Paris

The French upscale skincare and makeup brand chose to power its Chinese official website (http://www.sisley.com.cn/) by Magento. It is actually a choice made at a global level as all other countries - including France, the US and Japan - use Magento as their online shopping solution. Their website in China follows a template quite different from the one used overseas.

▲Sisley Paris's Chinese mobile website version


▲Sisley Paris's Chinese desktop website version


2. Tommy Hilfiger

Unlike the US market where it runs a Java-based e-commerce solution, the American upper market apparel brand for men Tommy Hilfiger selected Magento for their e-commerce website in China (http://www.tommy.com.cn). The look and feel of the local site strongly differs from the US one.


▲Tommy Hilfiger's Chinese mobile website version


▲Tommy Hilfiger's Chinese desktop website version


3. Caudalie

Another French skincare company famous for its grape-based products. As Sisley Paris, Magento has been the e-commerce solution that they chose at a global level, including China (http://cn.caudalie.com/). However, the local site is strongly inspired by the global structure and template.


▲Caudalie's Chinese mobile website version


▲Caudalie's Chinese desktop website version


4. Doterra

Doterra is an American brand that sells essential oils. Contray to the US where they made the choice to use SAP Hybris, their local team selected Magento for their China e-commerce website (http://doterra.cn/). And their site is quite localized for China with a store front which has almost nothing to do with their US website.


▲Doterra's Chinese mobile website version


▲Doterra's Chinese desktop website version


5. Etam

Despite other countries where they use Salesforce Commerce Cloud (formerly Demandware), the French clothing company Etam chose Magento for their China site (http://www.etam.com.cn/).

▲Etam's Chinese mobile website version


▲Etam's Chinese desktop website version


6. Mothercare

Magento was the e-commerce platform selected by the British retailer specialized in products for expectant mothers for their official website in China (http://cn.mothercare.com/).

▲Mothercare's Chinese mobile website version


▲Mothercare's Chinese desktop website version


7. Aigle

The French footwear and textile company selected Magento for its official website in China (http://www.aigle.com.cn/). A website localized for China and not based on the global platform.

▲Aigle's Chinese mobile website version


▲Aigle's Chinese desktop website version


8. BabyNes

As for other countries, Nestle chose Magento for its BabyNes brand in China. Babynes is a beverage company that makes instant formula from single-use capsules. The beverage machine’s Chinese website is actually based on the global platform (http://www.smartbaby.com.cn/cn-zh).

▲BabyNes's Chinese mobile website version



9. Chopard

The famous Swiss watch maker brand Chopard settled on Magento e-commerce solution at a global level, including China. However, their Chinese website is a product catalog only one without any e-commerce feature (http://www.chopard.cn/).


▲Chopard's Chinese desktop website version


10. Legrand

Even though Magento is usually more known for B2C usage, it can also be leverage for industry and B2B companies. The French industrial group selected Magento to handle its e-catalogue in China (http://www.legrand.com.cn/ecatalogue/).

▲Legrand's Chinese mobile website version


Besides western brands, do you want to know which Chinese brands use Magento?

Chinese companies also use Magento. For example, Herborist which is a local company owned by Jahwa group and one of the most successful local brands in beauty care products. Their Chinese official website (http://www.herborist.com.cn/) is powered by Magento.

▲Heborist's Chinese mobile website version


▲Heborist's Chinese desktop website version

Written in 10 Aug 2015

Thibault Boiron

Managing Partner, Business Development Director