How to efficiently leverage SEO in China

Despite the fast changes the Chinese Internet landscape has experienced over the past few years, search engines continue to be an essential gateway for online researches. SEO therefore remains a well-adapted asset for current marketing challenges as much for brand reputation as for the generation of conversion.

During the Breakfast Series organized by Salesforce Commerce Cloud, and held in Shanghai last month, our Managing Partner, Thibault Boiron, and myself, Suki Yang, Senior SEO Manager, shared our expertise on making good use of SEO in China and our knowledge on China online marketing.

After introducing China SEO characteristics and China market specificities, we discussed the best way to leverage SEO in China, which revolves around the following three axes:

  • Increasing your brand visibility through the creation of valuable and relevant content for users
  • Maximizing ROI by combining SEO & Paid Search
  • Controlling your brand's online reputation 

To download the full presentation, click on the below picture:

Written in 04 Jan 2017

Suki Yang

SEO Manager

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