Arnaud Shares His Vision on China's Digital Market in Connexions
China’s digital market evolves at a great pace. The incredible WeChat’s growth over the past 5 years is a clear illustration of China’s capacity and tendency to shake up users' habits, imposing brands to continuously adapt its marketing tactics and strategy in order to succeed.
Arnaud Rofidal, altima° Asia’s CEO, evokes, in an Interview given to The French Chamber of Commerce in China’s magazine - Connexions: China, The Digital Revolution, China’s market characteristics along with the challenges for brands that these involve, among which the absolute necessity to be responsive to catch up with the latest marketing trends.
To read the interview (in french, page 31), click on the below picture.