Marketplaces

THE CHINESE ONLINE SHOPPING DESTINATIONS

China has recently become the largest e-commerce market in the world, notably thanks to the popularity of Taobao, an eBay-like platform.

Slightly shifting from a C2C to a B2C model, the Chinese online shopping market has a key specificity: the predominance of marketplaces such as Tmall, Jingdong (JD), YihaoDian (YHD) which have become the natural shopping places for most of Chinese online shoppers.

Tmall has always been the market leader holding over 50% market share, yet, each platform has their specialty and their market share largely vary based on product category.

Since favorable changes in the local regulation, import cross-border has recently boomed in China. Some platforms have emerged such as Tmall Global and Jingdong Worldwide, allowing Chinese consumers to easily purchase online overseas products.

Our Offer

Marketplace Strategy

Marketplace Strategy

We help you understand the e-commerce environment in China and select the right marketplaces for your business based on your brand positioning, as well as their market share for your specific product categories.

E-commerce Operations Organization

E-commerce Operations Organization

We offer several models based on the expertises you would like to externalize or internalize within your organization: from shop & campaign management to customer service, warehousing, and order fulfillment.

TP Selection

TP Selection

There are many Taobao Partners (TP) in the market with different level of experience and expertise based on the brand and the product categories they serve. We help you identify the right local partner for the expertise you would like to externalize.

Business Plan

Business Plan

Supporting you in writing a business plan, so you could have a clear vision about expected revenue vs. investments needed, as well as Return-on-investment (ROI) in short and long term.

Cross-Border

Cross-Border

If your business is not registered in mainland China, you can still reach Chinese online shoppers through cross-border marketplaces (direct mailing from overseas or bonded warehouse). We support you in terms of local shop operations, customer service and order return management.

Our Partners

Amazon China
JD
JD.hk
TMall
Tmall.hk
Yihaodian
Ymatou