From mobile-friendly to mobile-first
As of December 2014, China had over 550 million mobile Internet users. Brands have to take this trend into account by allowing an optimized user experience on mobile devices such as smartphones and tablets, or even think of mobile-first in the design process.
Several techniques exist to allow moible-friendly experience, from responsive design to dedicated mobile site and application (APP). In China, Wechat APP has been emerging as the leading mobile application and offers many opportunities in customized development.