Acquisition

Generating long-term conversions

Defining, setting up and optimizing a mixture of acquisition levers generating the most ROI. From SEA, often called SEM or PPC in China, to display, re-targeting, comparison sites, or affiliation, our experts drive each lever with cohesion.

Our team of native Chinese online marketing specialists helps you to generate traffic and conversions for your brand in Greater China, including the relevant paid search and display channels such as Baidu, Haosou (Qihoo 360), Sogou and Google advertising platforms.

We analyze the contribution each lever brings to the conversion funnel and we study client value in the medium term. We believe in testing & learning, in attribution models, and in performance.

Our Offer

Acquisition Audits

Acquisition Audits

An audit for a clear view of the account history and optimization objectives. Monthly expert follow-ups: top-priority recommendations customized for quick ROI. Skill-building training.

Pull Lever: SEA

Pull Lever: SEA

Define and optimize campaign structure. Regular follow-up and optimizations: bids, exclusions, adding key words, ad management.

Pull Lever: Comparison sites

Pull Lever: Comparison sites

Structure product flow & set up dashboards. Launch flows of the highest performing comparison sites. Steer product presence based on ROI.

Push Lever: Display

Push Lever: Display

Recommend a media plan adapted to your objectives. Set up campaigns. Optimize the launch, varied targets, adjust the message...

Push Lever: Affiliation

Push Lever: Affiliation

Define the program scope: business model, type of affiliates & supports needed. Recruit & manage affiliates.

Push Lever: Retargeting

Push Lever: Retargeting

Advise and challenge the most profitable advertising partners. Set up the package: bids, banners, data fows, etc.

Measurement & Attribution

Measurement & Attribution

Define necessary KPIs. Assure detailed lever reports. Set up attribution tools and optimize models to guarantee the proper steering of each lever.

Our Team

5

Acquisition Managers

8

Traffic Managers

Shanghai
Roubaix
Paris