Wechat & Social Media
FROM SOCIAL MEDIA TO CRM & E-COMMERCE
Social media is at the center of Chinese consumer decision making process and behavior in building brands, e-commerce and in-store strategies. In the West, social media could be seen as an add on in your overall strategy. In China, it has to be seen as an asset and the basis of your strategy.
As most of the Western social networks are not accessible, China has built a unique and rich social media ecosystem. With the growing usage of smartphone devices, one mobile application has emerged as the winning platform: Wechat. With over 500 million active users as of January 2015, Wechat offers tremendous opportunities in building direct relationships with consumers through O2O, CRM and e-commerce strategies.
Our social media marketing team will advise on the right platforms to select, be it Wechat, Sina Weibo and/or other micro-blogging or BBS platforms, and help you implement tactics according to your objectives.