Wechat & Social Media

FROM SOCIAL MEDIA TO CRM & E-COMMERCE

Social media is at the center of Chinese consumer decision making process and behavior in building brands, e-commerce and in-store strategies. In the West, social media could be seen as an add on in your overall strategy. In China, it has to be seen as an asset and the basis of your strategy.

As most of the Western social networks are not accessible, China has built a unique and rich social media ecosystem. With the growing usage of smartphone devices, one mobile application has emerged as the winning platform: Wechat. With over 500 million active users as of January 2015, Wechat offers tremendous opportunities in building direct relationships with consumers through O2O, CRM and e-commerce strategies.

Our social media marketing team will advise on the right platforms to select, be it Wechat, Sina Weibo and/or other micro-blogging or BBS platforms, and help you implement tactics according to your objectives.

Our Offer

Maximization

Maximization

We define the best followers and turn them into a influencer program by qualifying the fan base, planning influencers, as well as executing a influencer program.

Wechat Consulting & Execution

Wechat Consulting & Execution

We advise you how to setup, operate and optimize your Wechat account to increase your recruitment and improve your engagement with your final consumers.

Social Media Listening

Social Media Listening

We help you collect data on Chinese social media open conversations to understand how your brand performs within its category, the consumer segmentations, any challenge and opportunity.

Social Media Planning & Strategy

Social Media Planning & Strategy

Based on the listening, we build your social media strategy, including defining your target audience, the platforms where to engage, content planning, measurement process, as well as quantify the expected business impact for the defined assets.

Execution

Execution

We establish the presence on the social media platforms, including planning detailed content, starting the copywriting by insuring brand consistency, defining the publishing practice, publishing on the chosen platforms, following-up with proper engagement procedure.

Enhancement

Enhancement

We review current practice results, competitors’ activities and define best practices applied to such as: Platforms segmentation, use objective, qualification & prioritization Content planning & marketing integration Content crafting Publishing operation Impact measurement