Shanghai

Digital Analytics Consultant

Full Time
About position

To help leading local and international brands from different verticals (cosmetics, luxury, sports, travel, leads generation, etc.) in their digital performance strategy. You are a key partner to your clients, enabling them to achieve their digital objectives. For this, you need to understand their digital ecosystem and advise them on many fields (measurement, analysis, User Interface, investments, processes, etc.). 

Your Mission...

Your tasks will be a mix of technical and digital marketing consulting:

  • Understanding your clients’ needs in terms of data usage and digital strategy optimization
  • Implementing Web Analytics solutions
    • Tagging plans definition
    • Corrections and debug of codes integration
    • Tools settings
  • Data Analysis & reports allowing to define optimization recommendations to improve the Shopping Experience and digital performance
  • Trainings, workshops and continuous support to your clients’ marketing teams allowing them to become more and more autonomous in their daily performance monitoring and analysis
Your profile...
  • A good English level is mandatory
  • You like to be continuously in touch with clients (to talk, to teach, to explain and to give advices)
  • You like challenges, you are curious and open minded
  • You have a global digital marketing culture (acquisition, user behavior, technical aspects and languages)
  • Understanding well the Chinese digital ecosystem is a real plus (search engines, market places, users habits, etc.)
  • Knowing the usage and implementation of some Web Analytics solution(s) like Google Analytics, Baidu Tongji, Adobe Analytics, etc. is a plus
  • Good knowledge is HTML, JavaScript, CSS is a plus