Shanghai

SEM Executive

Full Time
Your Mission...
  • Using search engines tools and policies to efficiently and effectively setup and manage search engine marketing campaigns
  • Leveraging all available resources including optimization, marketing, and technical support. Identifying opportunities to increase advertiser performance and investment.
  • Detecting and resolving campaign issues
  • Client day-to-day management
  • Client needs assessment
  • Client website analysis
  • In-depth competitor analysis
  • Industry-specific research
  • Daily/weekly/monthly report custom to client needs
Your profile...
  • Native Mandarin Chinese speaker
  • Interest in marketing, online bidding, online ads
  • Ability to multitask and prioritize responsiblities
  • 1-2-year experience in search marketing using Baidu, Google, Qihoo 360 and/or Sogou
  • Excellent Excel skills (pivot table, isnumber, vlookup, charts) and Good PowerPoint skills.
  • Understanding of business including sales, concept of ROI & Cost per Acquisition (CPA) with past experience would be great
  • Experience in using at least 1 of these web analytics/tracking/search tools: Baidu Tongji, Google Analytics, Google Double Click (DFA), Marin Software, Mediamind, Ad Monitor, Omniture